Cracking the affiliate vs campaign code, Finding a higher-converting audience, Facebook's reach decline, Lemon8 discovery

Inside the Click

Here's what we're covering in today's episode:

• Affiliate vs Campaign monetization (1:10)
• Diversification across platforms for better earnings (2:39)
• Facebook's algorithm changes affect external link reach. (10:14)
• High purchase intent audience means better conversion (14:55)
• Impact of external linking and app tracking (16:05)
• Different experiences with linking solutions like Tap to Shop and ShopMy (18:45)
• Introduction of Lemon8, a visual micro-blog platform. (22:30)

Episode Links

Lemon8 https://www.lemon8-app.com/

ShopMy https://shopmy.us/home

TaptoShop https://www.collectivevoice.com/creators/taptoshop/

Facebook's Transparency Site https://transparency.fb.com/

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