99 | Deep vs Shallow Nurturing - How to combine both to get clients

Women in The Coaching Arena

Discover the transformative power of deep and shallow nurturing. Jo breaks down these two powerful marketing strategies that transformed her business. Learn how to combine these approaches to create a consistent flow of clients while building genuine relationships and trust.

Key Timestamps:

[00:01:00] - Deep nurturing: What it is and why it matters

[00:02:00] - Examples of deep nurturing content

[00:03:00] - Benefits of deep nurturing for your business

[00:04:00] - Real-life example: How Jo's podcast transformed her business

[00:06:00] - How to implement a deep nurture strategy

[00:08:00] - Understanding shallow nurturing and its importance

[00:09:00] - The coin analogy: Why you need both strategies

[00:10:00] - Common mistakes to avoid

[00:11:00] - Implementation steps for combining both strategies

[00:13:00] - The client journey staircase model

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Useful Links:

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

The Next Level Mastermind details

Connect with Jo on LinkedIn

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