Why Working Cross-Functionally is Crucial in 'Squeeze Times'

Demand Gen Chat

Amber Bogie from Reachdesk dives into the reality of B2B marketing and how it can be challenging during times when budgets and headcounts are tight. She believes that navigating these challenges can actually enhance marketers' skills, emphasizing the need for close collaboration with CFOs. Amber also discusses direct mail trends and an effective outbound play yielding 50% conversions to opportunity for her sales team. She highlights the importance of evaluation, even during times of growth, and addresses the challenge of aligning team members with different backgrounds on the significance of analytics.

Episode Links:

Follow Tara Robertson on LinkedIn: https://www.linkedin.com/in/taraarobertson/

Follow Amber Bogie: https://www.linkedin.com/in/amber-bogie/

Follow Sofia Silva: https://www.linkedin.com/in/sofiaalexandrasilva/

Follow Amber Rhodes: https://www.linkedin.com/in/amber-a-rhodes/

Check out Amber Rhodes’ Podcast “Everything’s Coming Up Marketing”: https://www.linkedin.com/company/everything-s-coming-up-marketing/

Follow Justin Fordham: https://www.linkedin.com/in/justin-fordham/

Check out Justin’s Podcast “Revvin’ The Revenue Engine”: https://www.linkedin.com/company/revvin-the-revenue-engine/

For even more marketing tips…

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🌶️ Check us out on LinkedIn: https://www.linkedin.com/company/chilipiper/

Timestamps:

0:00:00 Intro

00:00:00 Intro

00:01:50 Scrutiny and Evaluation in Squeeze Growth Times

00:03:51 The Impact of Data-Driven Marketing

00:05:33 The Value of Marketing Operations at Reachdesk

00:07:06 Cross-Functional Alignment and Collaboration for Business Impact

00:09:00 Demand Generation Metrics and ABM Strategies

00:11:16 Evaluating Channels and Optimizing Spend for Increased Conversion Rates

00:15:42 Improving Conversion Rates Through Utilization of Chili Piper Concierge

00:17:25 Optimizing Demand Gen and ABM Strategies at Reachdesk

00:19:28 Demand Gen and ABM Strategies for ABM Light Campaigns

00:21:04 Implementing an Effective Account-Based Marketing Strategy

00:23:34 Utilizing Direct Mail in Go-To-Market Strategies

00:25:19 Gifting Strategies for Outbound and Inbound Marketing Campaigns

00:30:16 The Benefits of Gifting for Business Relationships

00:33:46 Brand Exposure Through Events and Sponsorships

00:36:50 Leveraging Events for B2B Marketing Success

00:39:51 Team Growth, and Mentorship

00:42:12 Influencers and Mental Health in Marketing

00:44:24 Under-the-Radar Revenue Operations Tactics

00:45:47 Leveraging Communities and Advocacy for Growth

00:47:12 Wrap up

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!