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برعاية
Like WIB2BM? Show us some love with a rating or review today! <3
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In this episode of "Women in B2B Marketing," host Jane Serra delves into Account-Based Marketing (ABM) with Kristina Jaramillo, President of Personal ABM. They discuss the evolution of ABM, emphasizing its role in driving revenue and aligning sales and marketing efforts. Kristina highlights best practices, such as understanding the entire buyer's journey and creating tailored content. She also stresses the importance of strategic alignment and collaboration between sales and marketing teams. The episode provides valuable insights for marketing professionals looking to implement or refine their ABM strategies for better business outcomes.
Jane and Kristina talk through:
Guest: Kristina Jaramillo: https://www.linkedin.com/in/kristinajaramillo/
Host: Jane Serra: https://www.linkedin.com/in/janeserra/
Personal ABM: https://www.personalabm.com/
99 حلقات
Like WIB2BM? Show us some love with a rating or review today! <3
--
In this episode of "Women in B2B Marketing," host Jane Serra delves into Account-Based Marketing (ABM) with Kristina Jaramillo, President of Personal ABM. They discuss the evolution of ABM, emphasizing its role in driving revenue and aligning sales and marketing efforts. Kristina highlights best practices, such as understanding the entire buyer's journey and creating tailored content. She also stresses the importance of strategic alignment and collaboration between sales and marketing teams. The episode provides valuable insights for marketing professionals looking to implement or refine their ABM strategies for better business outcomes.
Jane and Kristina talk through:
Guest: Kristina Jaramillo: https://www.linkedin.com/in/kristinajaramillo/
Host: Jane Serra: https://www.linkedin.com/in/janeserra/
Personal ABM: https://www.personalabm.com/
99 حلقات
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.