Why Leaders Use the Power of Video to Grow their Personal Influence | With Kerry Barrett

The Strategic Marketing Show

Why is it that, when you look at bios and profiles of Fortune 500 leaders, you often see a video?

Today, we're going to be taking a look at what they're doing differently and how you can grow your own personal influence by doing the same, with an award-winning anchor, who turned a paralyzing fear of public speaking into a multi-decade career in broadcast journalism for internationally renowned media institutions like NBC, ABC and Fox TV.

Now, she helps course creators, coaches, companies, and individuals break through mindset issues and cultivate their video X Factor or what she calls “Video IQ”. A warm welcome to the Strategic Marketing Show, Kerry Barrett.

Topics discussed on this episode include:

• Why is being a compelling, effective on-camera communicator so important for senior marketers?
• You say that Executives, for the most part, don't understand or use the power of video or content to grow their personal brand or influence - why is that?
• Is there any particular video that you’re talking about - LinkedIn Profile / webinars or something else?
• What are the biggest mistakes that you see?
• What are the key things that people need to improve on?
• What kind of measurable benefits do you get as a result of being better on video?