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Why Authenticity Delivers Real Marketing Results | With Teresa Heath-Wareing
Manage episode 342487006 series 3399757
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Are you continually publishing bland corporate content with no distinct personality? Do you somehow feel that if you share values or spirit in your content then you might be turning your target audience off?
Not so according to our guest today - an international best-selling author, award-winning speaker and TEDx speaker.
She’s recognized alongside some of the world’s digital marketing thought leaders as an online business, marketing and mindset expert - a warm welcome to the Strategic Marketing Show - Teresa Heath-Wareing.
[You can find Teresa over at TeresaHeathWareing.com.]
Topics discussed on this episode include:
- What is authentic marketing?
- Why does authentic marketing matter?
- Is authentic marketing something that enterprise marketers should embrace?
- How would an enterprise marketer go incorporating authentic marketing into what they do?
- How do you measure the impact of authentic marketing?
- You’ve chosen Dollar shave club as a great example of authentic marketing. Explain why.
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