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How to Select an Enterprise Marketing Channel | With Oren Greenberg
Manage episode 345826076 series 3399757
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How do you go about deciding which marketing channel you should focus on, what metrics to use and how to track return on investment? And can everything be tied back to your ROI?
That’s what we’re going to cover today, with a man who’s a Fractional CMO, a contributor to Forbes and the Founder of Kurve - a marketing consultancy that specializes in scaling tech businesses into hyper growth.
A warm welcome to the Strategic Marketing Show - Oren Greenberg.
Topics discussed on this episode include:
- How do you go about selecting which channel to use for a particular enterprise marketing campaign?
- When you’re working at scaling a tech business, how do you decide on the ROI that you’re looking to achieve?
- Which metrics do you tend to track along the way, to ensure that your campaign is a success, every step of the way?
- How does a focus on ROI fit into an overarching enterprise marketing strategy - is it possible to tie everything back to an ROI?
- Today you’re sharing Kite as an example of a successful campaign that you managed - what do Kite do and what did you manage to achieve?
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