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How Do You Apply Conversion Rate Optimization to the Entire Marketing Function? | With Talia Wolf
Manage episode 347730132 series 3399757
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How do you treat CRO, i.e. Conversion Rate Optimization? Is it something done by a small team to your calls-to-actions? Or is it truly ingrained into all of your marketing activities? My guest today certainly believes it should be the latter.
She’s been invited to keynote on hundreds of stages including Google, MozCon and SearchLove.
She’s also helped several high-growth brands including Teamwork, Sprout Social and Mercedes optimise their funnels, create experiences customers love and generate more leads. A warm welcome to the Strategic Marketing Show - the Founder of GetUplift - Talia Wolf.
Topics discussed on this episode include:
- Why does CRO impact the entire marketing function?
- You also talk about the importance of meaningful research and emotional targeting - what do you mean by that?
- How can different marketing departments work more effectively with CRO in practice?
- Today you’re sharing details about an enterprise you’ve been working with for over 18 months and the tests you ran for them - how have you helped them out and what were the results?
- You also collaborated with product and other teams across the organisation - how did you go about doing that?
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