Setting Yourself Apart in a Sea of Mediocre - Arun Coumar [E109]

The Auto Repair Marketing Podcast

Today, we're excited to have a special guest with us, Arun Kumar, the owner of Driven Auto Care.

In this episode, we’ll explore Arun's unique approach to defining and measuring customer loyalty, creating positive first impressions, and the crucial role of communication and transparency in client retention.

We'll also discuss the impact of personalized service, the importance of community engagement, and strategies for handling negative reviews.

Plus, Arun will share his insights on emerging trends in customer loyalty and his top-tier advice for shop owners.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

We Are Driven Podcast - https://podcasts.apple.com/us/podcast/we-are-driven-podcast/id1669356544

Driven Diary Youtube: https://www.youtube.com/@drivendiary

Arun Coumar Linkedin Post: https://www.linkedin.com/posts/aruncoumar_there-are-11-automotive-shops-in-the-plaza-activity-7206990233949642753-xcVF?utm_source=share&utm_medium=member_desktop

How To Get In Touch With The Guest

Arun Coumar: https://www.linkedin.com/in/aruncoumar/

Show Notes

1. Define Loyalty:

• How do you define loyalty in the context of your auto repair business?
• How do you measure customer loyalty at Driven Auto Care?

2. First Impressions:

• Do you believe first impressions contribute to customer loyalty?
• Share some thoughts on how a repair shop can create a positive first impression.

3. Communication and Transparency:

• Does communication and transparency play a role in retaining clients?
• What best practices do you believe in or promote to increase customer loyalty?

4. Personalized Service:

• Do you believe personalized service impacts retention?
• How can shops implement personalized service?

5. Business Operations and Rebranding:

• Discuss the rebranding and renovation efforts at Driven Auto Care.
• How have these efforts contributed to creating a loyal customer base?

6. Technology and Tools:

• Does technology and the use of any specific tools/programs help you stay in touch with customers and get them back into the shop?
• Share any specific tools or programs you use at Driven Auto Care.

7. Community Engagement:

• Talk about engaging in the community to build your reputation and a loyal customer base.
• What community involvement initiatives does Driven Auto Care participate in?

8. Handling Negative Reviews:

• How do you feel the way a negative experience is handled can play into customer loyalty?
• Share any strategies or approaches you use to turn negative experiences into positive outcomes.

9. Trends in Customer Loyalty:

• Do you foresee any trends emerging in customer loyalty and retention within the auto repair industry?
• What are you seeing in terms of customer expectations and behaviors?

10. Biggest Lesson Learned:

• Share your biggest lesson learned in customer retention at Driven Auto Care.

11. Top-Tier Advice:

• What’s your one top-tier piece of advice to help other shop owners build customer loyalty?

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com

Facebook - facebook.com/shopmarketingpros

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - [email protected]