Ep102: Effective Storytelling to Inspire Investment with David Cohen from Techstars

Relish THIS: The Nonprofit Marketing Podcast

Whether you are a startup looking for investment, or a nonprofit seeking to build momentum by attracting a larger donor, getting your story dialed in is clutch.

On this week’s Relish THIS, David Cohen from Techstars joined me to discuss his experience with investing and what purpose-focused businesses can do to ensure that they are able to attract the capital they need to take their organizations to the next level.

David sees three items as paramount to attracting and securing investment:

1. A good team with a proven track record
2. Traction: some momentum toward your goals
3. Genuine enthusiasm for your mission

These three, core elements are the ingredients for an amazing story. And stories are what help people get excited about your programs.

David has a long history of investing in early-stage companies in both the for- and nonprofit spaces. He’s been around the block so to speak when it comes to understanding how these three, core elements combine to produce success.

If you are looking to up your game by attracting investors or are looking for tips to improve your ability to bring on larger donors to fuel your organization’s success, this is a great episode.

I hope you enjoy it.

Links:

Techstars

Book - Do More Faster

David’s Website

Ask:

Help an entrepreneur succeed. You have special knowledge so help someone learn that so we can make the world a better place.