Episode 195: Alibi Music's Jonathan Parks on Pairing Music With Promo

The Daily Brief Podcast | Promax

When the pandemic hit, Alibi Music was already set up for success. The music production company operates out of different offices across the country and makes its music available for clients via its website, which recently incorporated a powerful search engine into its interface.

But the company has not only been able to survive over the past 18 months, it’s also been able to expand, partnering with companies such as Allstar Games to allow creators on the Allstar platform -- many of whom stream their live video game play on Twitch -- to pair their content with Alibi’s Music using an advanced algorithm.

Alibi Music also offers creators all sorts of music to accompany promos, teasers, trailers, social media content and much more. The company’s music has recently been used in such projects as Disney Plus’ Marvel Studios: Assembled -- The Making of WandaVision, the official game trailer for Call of Duty Black Ops Cold War season three and several segment themes for Fox's hit reality competition series The Masked Singer.

Alibi Music Founder and CEO Jonathan Parks joins the podcast to talk all things music and marketing.