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REVEALED | The Truth Behind Cookieless Tracking
Manage episode 350583585 series 3330255
المحتوى المقدم من Segmentify. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Segmentify أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to the new episode of the eCommerce Growth Show Global.
Google is on the verge of dipping all the cookies in milk and devouring them one by one 😱😱
But what will the advertisers and marketers do once the cookies are gone? How does “cookieless tracking” work?
What is “cookieless tracking” anyway?
Conversations around #dataprivacy have been ongoing for decades, but can we truly have online privacy? What does Google have to gain from eliminating third-party cookies?
Umut Çakmak, Digital Data Analyst, and Onur Teler, VP of Marketing at Segmentify, are breaking it all down in the latest episode of Growth Show: REVEALED | The Truth Behind Cookieless Tracking.
-https://www.thinkwithgoogle.com/intl/en-145/future-of-marketing/privacy-and-trust/google-marketers-privacy-environment-adaptations/
-https://www.whatisagoodbouncerate.com/
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