Craft a PR Strategy for Your Podcast as a Solopreneur with Simone Sauter

Podcasting 101 with Rachael

6-Step Publicity Rockstar method to increase your audience and visibility.

PR is not just for big brands!

Simone Sauter, PR expert for Solopreneurs joins me this week on the podcast.

Key points include understanding the ideal client, pitching to the right platforms, creating compelling content, and leveraging media coverage for growth.

Top advice here is to make your pitch personal and offer value that will resonate with the podcast host or publication’s audience.

"You don't build relationships by just copy-pasting something. It's like with a friendship, you also don't make friends with a cookie-cutter strategy."

About Simone

Simone Sauter is a certified PR Consultant & Visibility Strategist, Publicity Rockstar™, and bestselling author. She teaches coaches and consultants how to get featured in prestigious magazines and podcast shows so they get seen, heard, and highly paid – without wasting time on social media or paying for ads and agencies. The beauty of her approach is that following her Publicity Rockstar™ Method, her clients get all they need to build an impactful brand: Visibility, Authority, Credibility, and Trust.

Simone has built a very successful coaching business herself solely by utilizing the power of the media and podcast shows. She has been featured in media outlets such as Cosmopolitan, Instyle, and Closer, shared her story on countless podcast and TV shows, built a blog with 100,000+ monthly organic readers, and created an advertising value of more than 3 million euro in just 18 months.

Besides that, she is a certified PR Consultant with two decades of experience in the media and PR world. Before her entrepreneurial journey began in 2014, she worked as a journalist and PR manager for several Fortune 500 companies.

https://www.simonesauter.com

https://www.simonesauter.com/free-training

https://www.linkedin.com/in/simonesauter/

If you have any questions or would like some help with your podcast, you can book a 30-min Free Session with me.

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Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy