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المحتوى المقدم من Formula101. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Formula101 أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من Formula101. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Formula101 أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Formula101 is for all of you Drive to Survive fans who are ready to start following Formula 1! Come with us as we learn everything we need to know about Formula 1 motor racing so that we can actually understand... what's going on?
المحتوى المقدم من Formula101. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Formula101 أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Formula101 is for all of you Drive to Survive fans who are ready to start following Formula 1! Come with us as we learn everything we need to know about Formula 1 motor racing so that we can actually understand... what's going on?
Formula 1 racing has often produced storylines that even Hollywood would consider a little too fanciful. The drama, the high stakes, the larger-than-life personalities, the heroes and the villains, and the ever-present danger - is it any wonder that the silver screen's storytellers have long been captivated by the world of motorsport? In this episode, Gom and Das chat about a few motion pictures that have shone a light on racing. From tales about Ford and Ferrari, to Lightning McQeen, Nikki Lauda and James Hunt - what are some must-see movies to immerse yourself in the energy and drama of motorsport?…
What gets a Formula 1 car going? Like, reeeaaaallllly going - from zero to a hundred km/h in 2.5 seconds? Their cutting-edge, turbocharged, hybrid power units, of course. In this episode, Gom and Das delve into the beating hearts of the most spectacular machines on the planet. After understanding the basics of how internal combustion engines work, they explore the sources of all that screaming, roaring, whirring and magic. How do turbochargers improve the engines, what's an MGU-K and MGU-H, and how do they impact the races we watch? What was so special about those old-timey V10 and V8 engines, and what can we expect to see (and hear) in the future?…
Romain Grosjean's fiery crash in Abu Dhabi stopped hearts around the globe, but it certainly wasn't the first time a Formula 1 car had gone up in flames. In 1976, Niki Lauda was pulled from a similar burning wreckage at the Nürburgring, when his Ferrari crashed at the German Grand Prix. But while Ro-Gro climbed out of his car suffering minimal burns, the Super Rat's injuries were horrific, having only escaped by being bravely rescued by three of his fellow drivers, and narrowly cheating death. Throughout Formula 1's history, many of its competitors have not been so lucky. In our latest episode, Gom and Das explore the evolution of safety in Formula 1 racing. From carbon fibre and Kevlar helmets, to HANS devices and halos - in this episode, we learn about the progress and evolution that helps to keep our heroes safe.…
Downforce, drag, wings and diffusers! Gom and Das break down one of the most important aspects of a Formula 1 car, the aerodynamics. How can something as simple as the air we breathe have such a huge impact on car performance? What are the invisible forces that help to improve lap times and win races? How do the teams harness it all in their quest for the most coveted trophies in world motorsport? And what does it all have to do with one of the greatest underdog stories the sport has ever seen?…
Valtteri Bottas (successfully) competes in long distance cycling races for fun, and Jenson Button ran the London Marathon in under three hours. We caught a glimpse of Esteban Ocon's fitness regime in Drive to Survive and anyone who follows Lewis Hamilton's Instagram knows the lad has got some abs. Formula 1 drivers are supremely fit, both physically and mentally. But is it really that necessary, or is just for the 'gram? We're looking at you, George Russell. In this episode, Gom and Das explore the physical and mental demands of Grand Prix racing and try to understand why and how the drivers are so ridiculously fit.…
In this episode, Gom and Das go through the ins and outs of F1 race strategies. Das regales us with tales from the good ol' days of refuelling, before we learn all about the undercuts, overcuts and go-longs used so successfully by the likes of Red Bull, Mercedes and Ferrari... well... maybe not Ferrari. There's even a spicy story in there about one of Formula 1's most infamous scandals.…
Formula 1 is back, and so are Gom and Das! In this episode, we discuss perhaps the most important part of a racing car - its tyres. Understanding tyres adds a whole new dimension to enjoying Formula 1 races. Our hosts talk soft, medium and hard slicks, wet weather tyres, Pirellis and "tyre whisperers." Das even regales us with an infamous tale about how tyres changed the course of the US Grand Prix.…
It's time we untangle all the typical, yet somewhat confusing, things that come up between lights-out and the checkered flag. From track limits and safety cars, to DRS and tyre compounds, Gom and Das go through some of those questions you get shushed for asking while the race is on!
School's out for (European) summer! Well, Gom and Dasun have been on break for a while now, so we ease back into things by spilling some tea on Formula 1's current Aussie driver contract saga. Aston Martin, Fernando Alonso, Alpine, Oscar Piastri, McLaren, Daniel Ricciardo and... Naomi Campbell? What is even going on here?…
The Racing Line Part 1 gave some insights into the lines that Formula 1 drivers use. In this episode, Gom shares her thoughts after trying to emulate them in a go kart. Her and Dasun discuss a few more tips for chasing those lap times, and why following the racing line isn't as easy as the Leclercs, Hamiltons and Verstappens of the world make it look.…
All this learning stuff is hard work. Gom and Dasun put lessons aside for this episode to give their opinions on the 2022 Formula 1 cars. Our hosts discuss everything from the understated details of the Haas VF-22, the intricacy of Ferrari's F1-75, the all-out bonkers approach of Red Bull's RB18 and everything in between!…
Ever wondered why Max Verstappen, Lewis Hamilton, Daniel Ricciardo and their peers don't just hug the inside edge of the race track? It's clearly the shortest way around but instead, F1 drivers all seem to follow a different line through the corners. In this episode of F101, our hosts explain some of the method to the madness and delve into what makes "the racing line" the most effective way to attack a race track.…
So you've binged Drive to Survive and you sit down to watch your first Formula 1 Grand Prix, only to find you have no idea what's going on. Why are there two championships? What's a "qualifying" and why aren't the cars racing?! In the second episode of F101, our hosts talk through some of the fundamentals of understanding F1.…
A new interest brought about by Netflix and the Drive to Survive series, or a lifelong passion for all things motorsport. Our hosts share just how they came to love Formula 1 and the passion that underlies all of its drama, personalities and excitement. The first episode of Formula101 sets a foundation for what will be a crash course for new and budding fans of Formula 1.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.