002: Insides Matching Outsides

The BrandUp Podcast

In this episode:

• Brand voice disconnect
• The concept of cognitive dissonance
• Closing the gap

Anne delves into brand voice disconnect, looking at how and why it can make audiences uncomfortable and less likely to trust your business. Researching the medical version for this type of mental conflict, cognitive dissonance, Anne breaks down why this disconnect causes discomfort and, most importantly, how it can be fixed.

Applying the science in a way that’s easy to understand and sharing a client case study, Anne highlights what you can do to remain consistent with your brand voice and how to spot gaps between your brand, messaging, copy and language.

Ready to BrandUp, with Anne D Ferguson? Connect with Anne here: www.annedferguson.com// @iamannedferguson

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The BrandUp podcast is produced by Decibelle Creative