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36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College Online
Manage episode 376144691 series 3290896
المحتوى المقدم من StudentBridge. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة StudentBridge أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online.
You'll hear:
- Similarities and differences in enrollment marketing strategy for online vs. on-campus programs
- How they’re capturing prospect email addresses by providing value
- Areas of improvement and recommendations for enrollment teams
- Sarah’s take on AI, ChatGPT, marketing ethics, and data privacy
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