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10. University marketing and storytelling with Megan Moloney, VP at Transylvania University
Manage episode 328026034 series 3290896
المحتوى المقدم من StudentBridge. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة StudentBridge أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode, you’ll hear from Megan Moloney who is the Vice President for Marketing and Communications at Transylvania University.
You'll hear her talk about:
- the collaborative, working relationship between university marketing and enrollment marketing
- what channels are most effective at different stages of the funnel
- how she uses her background in federal public affairs to navigate on-campus politics
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Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
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