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The future of ROI: Proving PR’s worth and earning a seat at the table
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As communicators continue struggling to measure and report on their business impact, they are also increasingly asked to take part in strategic decisions that drive sales, safeguard organizations from reputational disaster and boost brands in ways that also strengthen relationships and solidify trust—and do all of it with a fraction of the budget given to marketing and advertising. In this fireside discussion with Lee Gordon, director of marine communications and public relations for Brunswick Corporation, Amy Patti, communications director for the Museum of Science and Industry and Eric Benderoff, senior vice president of brand solutions at Burson Cohn & Wolfe, you’ll glean takeaways for how savvy communicators can turn traditional communications strategies on their heads and prove the value of what they do for organizations’ bottom lines.
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