Martina Lauchengco: LOVED, Lessons, Modern Marketing Leadership | Turn the Lens #20

Turn the Lens with Jeff Frick

Martina Lauchengco is a fantastic B2B tech marketer, who learned from some of the brightest in the business, on a few of the most important software products ever. She's worked for Bill, Marc, and Ben, and splitting early career time between Microsoft and Netscape provided an early graduate-level experience in two very different methods of delivering software. Microsoft's rigorous methodology and process, Netscape's focus on speed, speed, ship, course correct, and ship again. In her new book LOVED, Martina meticulously sets the table, then works through the details, of laying a solid product marketing foundation, significantly increasing the probability of success for sales, engineering, and the entire company. Marketing is a function, not a personality type. It takes work, not magic, and Martina lays out the concepts in easy-to-follow detail. In this far-ranging discussion, Martina shared her insight on some core marketing concepts like framing, storytelling, product-market fit, pricing, packaging, and bundling. Martina's guidance on content, has a point of view, perhaps provocative, to break through the noise. The desired goal of modern marketing is to work into the day's attention and conversations by incorporating education, entertainment, and emotional connection. The target response (less specific than a CTA link), have the people discover your content that matters, excite the audience so that a) their intellectual curiosity is sparked & they need to learn more, and b) intellectual curiosity sparked and a burning need to share with someone. Lots more in the book and the interview. Martina is always fun, educational, engaging, and thought-provoking. A great teacher with fantastic work-life lesson stories. Thanks again Martina, Congratulations again with LOVED, quite an undertaking.

Transcript and Show Notes YouTube LinkedIn Article - Coming Soon