Case Study: MI Children’s Savings Accounts for CEDAM

The Speak Easy Podcast

In our latest case study, we dive into Redhead’s work supporting the Community Economic Development Association of Michigan (CEDAM) on marketing for the Michigan Children’s Savings Account Network. The Network, consisting of 17 programs across the state, aims to help students save for their postsecondary education through Children's Savings Accounts (CSAs). Recognizing the marketing capacity challenges faced by program leaders, Redhead developed a comprehensive CSA Program Marketing Toolkit, complemented by instructional videos and regular tips in newsletters, to ensure effective implementation. Jen shares insights on building marketing resources that go beyond teaching skills and set clients up for success — even when time and capacity are limited. Join us as we dive into how thoughtful, long-term solutions help organizations make a lasting impact.