[SpotOn Series] A Family Feel in Barbecue With Jeff Kennedy, Founding Partner at Moe's Original BBQ

Top Business Leaders Show

Jeff Kennedy is Founding Partner at Moe's Original BBQ, a venture that began in 2001 as an effort to bring Southern flavors to the mountains of Colorado. Armed with a marketing degree from the University of Alabama, Jeff's journey has been a fusion of culinary passion and a commitment to creating spaces that exude comfort and inclusion. His focus on hospitality aligns with his belief in the importance of crafting not just meals, but experiences. When he’s not shaping the barbecue scene, Jeff enjoys outdoor adventures with his wife Meredith and two daughters, savoring good food and creating lasting memories together.

In this episode…

Within the competitive landscape of the restaurant industry, brands are always on the lookout for ways they can set themselves apart from the competitors within their niche. Of course great food is a must, but what else can keep a customer coming back?

According to Moe’s Original BBQ Founding Partner Jeff Kennedy, the unique family-centric approach that defines his brand is just as valuable as the food. The emphasis on treating both employees and customers as an extension of the Moe's family creates a distinctive and close-knit connection within the franchise. The atmosphere that permeates each restaurant makes Moe's more than just a franchise, Jeff says; it's a collective of friends and family.

On this episode of the Top Business Leaders Show, Rise25’s Chad Franzen welcomes Jeff Kennedy, Founding Partner at Moe’s Original BBQ, to discuss the reasons behind Moe’s two-decade run of success. Jeff shares how he and his partners introduced Southern-style barbecue to the Rocky Mountain region after moving west from Alabama. He also reveals how the brand has built on its food foundation by evolving with technology and maintaining a familial atmosphere which appeals to employees and customers alike.