Defining Team Identity with Rana DeBoer

Show Up as a Leader with Dr. Rosie Ward

In this episode of Elevate Your Leadership, Rana DeBoer serves up a thoughtful, action-packed guide to one of the most underrated drivers of team success: team identity.

Think it’s just about teamwork? Think again. Rana breaks down why team identity—the heart and soul of how people connect and collaborate—matters more than ever in today’s fast-paced, tech-driven world.

Learn how to align your team’s purpose with your company’s mission (because no, it’s not as obvious as you think), define character values that actually stick, and build a shared sense of belonging that goes beyond just hitting targets.

Additional Resources: Connect with Rana on LinkedIn Learn more about VOLT Strategy Connect with Rosie on LinkedIn Learn more about Salveo Partners Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network

Key Takeaways:

• Team Identity is Critical: It’s more than just teamwork; it’s about creating a deep sense of belonging and shared purpose.
• Purpose Alignment: Repeatedly communicate how your team’s work ties to the organization's mission to foster a sense of significance.
• Communication Habits: Establish clear norms and codify how your team communicates to ensure collaboration is smooth and effective.