Transforming Fabric into Art: The Custom Couture Journey with Joy Teiken

The Hidden Entrepreneur Show with Josh Cary

Experience the magic of personalized couture as we sit down with Joy Teiken, the visionary behind the luxury collection Joynoelle. Discover how Joy’s bespoke design process, which involves draping fabric directly on her clients, emphasizes every woman's natural beauty and unique shape. Joy shares her collaborative approach, tailoring her involvement to each client's needs and vision. Despite geographic challenges, she explains how this hands-on experience makes her South Minneapolis atelier a destination worth seeking.

In this episode, we also journey through Joy's eclectic creative inspirations, from mycology to coral reefs, and hear about her transition from art teacher and Peace Corps volunteer to renowned fashion designer. Joy opens up about the emotional depth of her work, especially when crafting custom bridal gowns, and the intimate connections she forms with her clients. Listen as we explore how Joy’s distinctive style and steadfast independence from trends have propelled her success over the past two decades, making every piece she creates a true work of art.