#158: The 5 Reasons Your Demand Gen Program Isn’t Working (And How To Fix It!)

The B2B Playbook

This week we go into why your demand generation program isn’t driving the results you need and what you can do to fix it.

We’ve spent years working with B2B marketing teams of all sizes, and there are 5 common reasons we keep seeing demand generation programs fall short. Whether you’re missing out on knowing your ICP, not leveraging subject matter experts, or failing to align with sales, we’re here to guide you through it step by step.

Tune in and learn:

+ Why deeply understanding your ICP is critical to success

+ How to build trust using subject matter experts in your content

+ How to stay consistent and measure your results properly

This episode is a must-watch if you’re struggling to get the most out of your demand generation efforts. We’ll show you how to fix the top 5 issues and get your program back on track.

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00:00 Introduction: Why Demand Generation Fails

00:48 Overview of the 5 Bs Framework

01:45 Reason 1: Not Understanding Your ICP

04:30 The Importance of Qualitative Research

06:00 Reason 2: No Subject Matter Experts

08:50 Why Trust is Built on Expertise

10:45 Reason 3: Lack of Systems and Consistency

12:30 Building a Content Repurposing System

14:10 Demand Generation Takes Time

16:00 Reason 4: Poor Measurement of Success

18:30 Leading vs Lagging Indicators

19:45 Reason 5: Misalignment Between Sales and Marketing

21:30 Feedback Loops Between Sales and Marketing

23:00 Reason 6 (Bonus): Lack of Patience

24:40 Final Thoughts and Key Takeaways

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

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So you have everything you need to drive more revenue for your brand.

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Check out: https://theb2bplaybook.com/demand-generation-course

S06 E158 - The B2B Playbook

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