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Partnering for Social Impact: How to engage a for profit in a cross-sector partnership
Manage episode 296241745 series 2945382
المحتوى المقدم من Top Nonprofits. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Top Nonprofits أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
The world of philanthropy has changed over the years, particularly when it comes to cross-sector partnerships. Here are some valuable tips for nonprofits on how to approach a business for a partnership. The advice comes from the "Father of Cause Marketing," Bruce Burtch-- who has structured numerous successful partnerships with the goal of focusing on the greater good.
Today's nonprofits need to provide a Business Value Proposition (BVP) which outlines benefits for potential for-profit partners. In this podcast we dive into how to go about that, by defining the elements and providing the most popular benefits that for-profits receive in these types of partnerships.
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