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Richard Parsons on Why B2B Needs Don Draper Part.1
Manage episode 295880412 series 2943626
المحتوى المقدم من True. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة True أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Richard Parsons is the Co-Founder and Managing Director at True, one half of the creative spark for this podcast series.
True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact.
We talk about:
- What being 'a bit more Don Draper' means to him
- Richard's purpose behind launching this podcast
- Why he co-founded True
- Richard's take on ABM and how it should be done properly
- What makes great work stand out
We hope you enjoy our fascinating conversation with Richard.
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