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Cos Mingides on Why B2B Needs Don Draper Part.2
Manage episode 295880413 series 2943626
المحتوى المقدم من True. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة True أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Cos Mingides is one of the Co-Founding Partners at True, one half of the creative spark for this podcast series.
True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact.
We talk about:
- What being 'a bit more Don Draper' means to him and his purpose behind launching this podcast
- Why he co-founded True
- What B2B advertising is lacking
- The 5 principles of growth in B2B marketing and why some marketers don't use it
We hope you enjoy our fascinating conversation with Cos.
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