178. Building Bold Brands with Bright Eyes Creative Co

Kiss My Aesthetic Podcast

Ever wonder why your social media posts aren't getting the action you desire? Today, Michelle is joined by Alexa Phillips of Bright Eyes Creative Co. to challenge you to infuse boldness and authenticity into your online presence. Plus you'll hear all about her recent career pivot and top inspirations. Hit play to turn your ideas into gold and leave the cookie-cutter strategies behind! Alexa Phillips is a writer, brand strategist, and multi-passionate creative. With almost a decade of marketing and writing experience, Alexa has worked with Fortune 500 brands, startups, and creative entrepreneurs to grow their brands. She is the founder and Chief Brand Architect at Bright Eyes Creative, a creative studio that helps creators, coaches, and consultants monetize their creativity and zone of genius through content, courses, and productized offers. She is also the author of Creatives Anonymous, a weekly newsletter about what it means to be a modern-day creative. You can connect with her on LinkedIn, Threads, and Instagram. ------------------------ In today's episode, we cover the following:

• Alexa's journalism background
• Alexa's previous business strategy and her current pivot
• How she strategizes with her clients
• The gamification of SEO and content quality
• Focus on connecting with who you want to work with, not competitors
• Combat online burnout by seeking offline inspiration
• Entrepreneurs who inspire her
• Being bold enough to stand out online
• Favorite group mentorship programs
• Marketing productized services
• Repeating messages on social for clarity

----------------------- RESOURCES:

• Subscribe to Creatives Anonymous
• Grow Your Own Brand with Coming Up Roses
• Join the waitlist for Brand-ed with Gem Creative Co.

----------------------- GUEST INFO: To learn more about Alexa and Bright Eyes Creative Co, follow her on Instagram @BrightEyesCreative, Threads @AlexaCPhillips, LinkedIn @AlexaCPhillips and visit her website BrightEyesCreative.co, ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard