074 Life According to Brand Designer Kathryn Joachim

Kiss My Aesthetic Podcast

Kathryn is the founder and brand designer-meets-strategist at Crème Brands. She takes an artisanal approach to branding and starts with original pencil sketches for a brand you'll truly own.

Kathryn has over a decade of experience understanding business owners and marketers. Since founding Crème in 2013, she has designed for over a hundred clients across the country, including New York Times and USA Today bestselling authors.

Her design work has been featured in print in Whitespace Magazine and Cottage Hill Magazine. She's spoken on branding at events across the country and has also been interviewed on TV station WLKY and multiple podcasts about business and marketing.

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In today's episode, we cover:

• Kathryn's backstory
• How she helps her clients to get to their core essence
• Why you should position yourself as the guide, not the hero
• Why she almost drop web design, and what made her not to
• Quitting vs. changing/pivoting
• The team behind Crème Brands
• Winning a Major Design Award!
• How working with Jessica Marx has changed her business
• A nice vs. a strong and iconic brand

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RESOURCES:

• Check out all 5 Kiss My Portfolio Challenges available!
• Episode 022 - Secrets to Better Sales with Jessica Marx
• Building a Story Brand by Donald Miller - Affiliate link

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Guest info:

For more on Michelle and Crème Brands, you can find her @cremebrands on Instagram, and if you'd like to check out her offerings, head over to cremebrands.com.

If you are a designer, get 20% off in a 1-1 90-minute consult with Kathryn (usually $500) until June 30th! - Just mention the Kiss My Aesthetic podcast

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WORK WITH MKW CREATIVE CO.

Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

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Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!

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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.