The Creative Leader Ft. Tara Lawall Brand Story podcast

8d ago 42:25

المحتوى المقدم من Steve Gilman. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Steve Gilman أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Being a successful creative leader takes three things — strong communication, a willingness to collaborate, and the ability to challenge yourself. In episode 82 of Brand Story, Chief Creative Officer at Rethink, Tara Lawall, talks about the transition from being a senior creative to a creative director and how having a supportive culture plays a role in the successful creative campaigns at Rethink. You’ll hear about the “crafts” that help lead new ideas, how to embrace different forms of creativity, and why being a teacher can be a huge benefit for new leaders.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-creative-leader/

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For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

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(00:00) Intro: Tara Lawall, Chief Creative Officer at Rethink

(01:08) MoMA Featured Ad

(03:14) Tara's Books, Creative Stamina, and Finding the Love

(10:19) Moving to Rethink (the agency)

(13:02) Pizzeria Project for the Feel Good Foundation

(16:22) Tara's Favorite Campaigns at Rethink

(20:51) Heart & Head Marketing at Rethink

(24:50) The Long Hallway

(27:32) Learning by Teaching

(31:16) Curiosity, Empathy, and Support in Company Culture

(34:53) Becoming Comfortable with Fear

(37:41) Relentlessness/Resilience

(38:56) Can She Do It?

(40:58) Advice to Younger Self: Enjoy It

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