A Food Influencer's Life featuring Philip Tzeng

Brand Story

Las Vegas has no shortage of food choices, and Philip Tzeng has them all at his fingertips. As a content creator and food marketer based in Las Vegas, Philip has gained a huge following by sharing positive restaurant reviews and building relationships within the Vegas food scene. In this episode, he’s pulling back the curtain to talk about what goes into content creation, working with restaurant brands, and the constantly changing social media landscape.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/a-food-influencers-life/

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Chapters:

(00:00) Introduction: Philip Tzeng, Food Influencer

(01:23) Las Vegas as a food destination

(04:11) How Phil got started as a food influencer

(05:25) Being positive on social media

(08:23) A day in the life of a food influencer - process, gear, & approach

(10:17) Growth, change, risk and reward in the world of content creation

(11:24) Phil's partnership with Mike Chen / Strictly Dumpling

(14:14) Balance, joy, & passion in content creation

(18:49) Partnerships and authenticity in content creation

(23:19) Food vs presentation

(27:38) What's next for Phil

(30:18) Advice for brands working with influencers

(31:53) Advice for anyone getting into content creation