Accelerating Innovation: How Blueberries Are Driving Ingredient Marketing

The Business of Blueberries

In this episode of “The Business of Blueberries,” Inez Be, director of marketing at the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by VentureFuel Founder and CEO Fred Schonenberg. VentureFuel is an innovation advisory firm that helps major brands, such as Netflix and General Mills, unlock growth through startup collaborations. The USHBC has partnered with VentureFuel to launch the Blueberry Boost Accelerator, a first-of-its-kind program supporting emerging brands using blueberries as a prominent ingredient. Schonenberg is a frequent speaker at top industry events like SXSW and Shoptalk, and holds executive education credentials from Harvard, MIT Sloan and Columbia Business School. He shares the value and purpose of such an innovative program and the benefit it can offer blueberry stakeholders.

“  Really, it's a programmatic and high-speed way to take very promising ideas and accelerate their growth to some sort of impact. And what's really cool about what we're doing in the blueberry industry is this idea that the blueberries are the heart of this, they're the platform of innovation.” – Fred Schonenberg

Topics covered include:

• An introduction to Shonenberg and his work at VentureFuel.
• A description of the Blueberry Boost Accelerator and what it hopes to achieve.
• The impact this intensive program can have for innovative startups with a blueberry focus.

Learn more about the Blueberry Boost Accelerator today and meet the finalists – and sample their products – at the upcoming Blueberry Convention!

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Alan Schreiber in Washington, Caylan Huddleston in Oregon and Luis Vegas in Peru. This was recorded on September 4, 2025.