Creating a System to Achieve Your Vision

The Business Animal

This episode is full of a lot of wisdom, laughter, and inspiration that will help you understand why and how to create systems in your business that move you toward achieving your goals and vision.

My guest this episode is Betsy Bird of Ride the Sky Equine Photography who offers her amazing insight into how to develop systems that support your business. Along the way we'll laugh, share stories, and impart some great ideas. You'll also enjoy some interesting metaphors and at least one odd cat fact. ;-)

About Betsy Bird:

Betsy Bird, Cr. Photog., CPP, of Ride the Sky Equine Photography spends her days doing insane things to make animals look at her. Clearly, she’s desperate for attention. Outside of acting like a total goofball, she invests in growing her business, mentoring photographers, dealing with her teenagers' angst, and hanging with her canine friends.

Betsy has earned her Photographic Craftsman degree from the Professional Photographers of America (PPA) which honors photographers who contribute to the photographic industry through speaking, mentoring, and publishing. Betsy is also a Certified Professional Photographer (CPP) with PPA. The CPP designation is held by fewer than 2,500 photographers nationwide and is a hallmark of consistency, technical skill, artistry, and professionalism.

Additionally, she serves on the Board of Directors for the Professional Photographers of East Tennessee (PPETN) and the Tennessee Professional Photographers Association (TNPPA). Betsy is one of three Tennessee photographers elected to serve on the council of the Professional Photographers of America (PPA). She is also a professional member of the Equine Photographers Network (EPN).

Betsy's award-winning work has been featured in a variety of publications and is found throughout homes and stables in the United States. She is the co-author of the book, Equine & Equestrian Photography Poses that Sell: The Ultimate Guide to Posing Horses & Humans. She has been featured on Scenic Trend, the Profitable Photographer Podcast, The Business Animal Podcast, Chatter Magazine, Cowgirls with Cameras Podcast, the Chattanooga Times Free Press, the Chattanoogan, and the Focal Points Podcast to name a few.

Based in Chattanooga, TN, Ride the Sky Equine Photography works on location in Tennessee, North Georgia, and beyond. With a strong background in entrepreneurship, marketing and brand building, goal setting, time management, and business workflows, Betsy is an expert in her field (which isn’t that surprising given how much time she actually spends outstanding in a field...get it?)

Betsy's Website: https://ridetheskyequine.com/

Facebook: https://www.facebook.com/ridetheskyequine

Instagram: https://www.instagram.com/ridetheskyequine

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