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The Rise of AI: How Artificial Intelligence Is Reshaping Retail Media and Amazon Advertising
Manage episode 496496874 series 2856353
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AI is changing advertising—and fast. In this episode, Joe and Maarja break down how AI is impacting the world of Amazon and retail media, from generative creative tools to AI-driven customer journeys and predictive campaign optimization. They explore what’s real, what’s hype, and what it all means for brands and marketers.
🔑 Key Takeaways:
- Amazon’s creative tools and generative AI are speeding up campaign execution and testing.
- Conversational AI is changing how consumers shop, moving discovery beyond traditional search.
- AI is pushing retailers toward campaign automation, shifting human focus to strategy.
- Traffic is dropping from search engines, but AI is boosting high-intent site visits.
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