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AMC 101: Simplifying Amazon Marketing Cloud for Brands
Manage episode 493390002 series 2856353
المحتوى المقدم من Ad Advance. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Ad Advance أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode of The Ad Project Podcast, Joe Shelerud and Maarja Hewitt break down Amazon Marketing Cloud (AMC) in the simplest terms yet. AMC has become a buzzword in the advertising world — but what is it really, and why should brands care? Joe and Maarja cover everything from what a "data clean room" actually means, to how AMC allows advertisers to unify data across Sponsored Ads, DSP, and even Streaming TV.
🔑 Key Takeaways:
- AMC offers a full-funnel view beyond last-click attribution.
- New tools and AI make AMC more accessible than ever.
- Brands can justify upper-funnel spend with detailed customer journey data.
- Audience creation within AMC allows for more refined targeting and strategy.
Whether you're brand new to AMC or looking to refine your data strategy, this episode is your go-to primer.
👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.
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