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'You didn't want vanilla. You wanted something provocative that would cut through ...' - Nina
Manage episode 423394303 series 2855092
المحتوى المقدم من Bowel Cancer Australia. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Bowel Cancer Australia أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Stephanie chats with Ogilvy Group Creative Director, Nina East, Director, Eddy Bell and bowel cancer survivor, Kin Leong about the creation of Bowel Cancer Australia's latest awareness campaign, "Australia's Deadliest".
They discuss the brief, the process, and the final result in developing an advertising campaign that resonates with the target audience and delivers on the key message that you are never too young for bowel cancer.
This engaging chat highlights the importance of the authentic patient voice and demonstrates how through collaboration and professional respect the campaign was able to be elevated at every level.
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