How Much Equity Should You Give Early Employees? A Guide to Structuring Your Startup’s Cap Table to Fuel Growth and Attract Investors

Innovation with Mark Peter Davis

This week, Phuong and I dive into one of the most crucial yet often perplexing aspects of startup formation: cap table construction and equity distribution. If you're setting up a startup or restructuring your cap table, this conversation is a must-listen.

We discuss the essentials of setting up a cap table that aligns with industry norms, aiming to attract investors while motivating founders and early employees. From understanding equity splits among co-founders to planning an option pool for future hires, we cover actionable insights that can help founders avoid common pitfalls. This is a tough topic for new entrepreneurs and we hope that this can help folks build a balanced and adaptable ownership structure that supports growth and long-term success.