Doing Things that Don't Scale: Unpacking An Important Concept for Startups

Innovation with Mark Peter Davis

Phuong is back on the podcast this week to discuss the importance of doing things that don't scale in startups. Phuong explains that this concept, popularized by Paul Graham of Y Combinator, involves manually handling processes to acquire customers, test concepts, and iterate on products before scaling. We dive into examples such as Seamless and Diapers.com, showing how hands-on approaches helped them understand customer needs and refine their offerings. We emphasize the importance of prioritizing learning and validation over rapid growth in the initial stages of a startup. Being involved in the early stages helps founders understand their business deeply, which is crucial for long-term success.

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