Focus *first* on your few fans -- care for what *they* care about and you'll grow a true audience...

Business Tao with George Kao

Here's what I would tell my younger entrepreneurial self -- ditch the quest for a huge audience and social media fame. I made that mistake. Within two years of starting my business I hustled and grew my email list to thousands of subscribers... but then realized that most of them didn't really care about my content or journey. I ended up deleting over 90% of them. I now realize you can only authentically serve and commit to a small group of people you truly know. So start there. Get to know your first 30 or 50 followers deeply. Apply your skills to help them specifically. Marketers don't teach this counterintuitive relationship-first approach, but I've learned caring for a few is far more fulfilling than chasing clout. And as you grow your audience you'll be able to create content & offerings that are much more aligned to what they care about.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com