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Design as an Investment for Minority-Owned Startups - Keron Williams
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Manage episode 277760286 series 2818835
المحتوى المقدم من Tim Yeadon and Clyde Golden. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tim Yeadon and Clyde Golden أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Keron Williams is a UI/UX designer in Houston, Texas, and the agency owner of Gravitt8 Development, which offers design and development of mobile apps and websites.
- Keron’s background as a professional football player [00:37]
- His path from playing football to becoming a designer [1:49]
- Pluses and hindrances players take from their career as pro football players [5:52]
- Diversifying his client base [7:43]
- Overcoming the stigmas of being a pro athlete and football player [9:13
- How Gravitt8 has changed over the years [14:54]
- How to deal with creative agency pricing dilemma [17:37]
- How small businesses can be helped during the COVID pandemic [22:37]
- Type of data that small businesses should be tracking [25:59]
- The impact of the COVID pandemic on minority-owned businesses [27:55]
- How to be taken seriously as a small brand [29:32]
- Balancing making money with supporting your community [34:15]
- How to pick who you want to work with [35:30]
- Currently 3 percent of designers are black, how to increase those numbers [41:08]
- The benefits to society when designers are more representative of that society [51:11]
Click here for this Episode Transcripts
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey programs.
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