Talkin' 'Bout Those G-g-g-generations

Marketing Musings | Johnny Molson

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المحتوى المقدم من Johnny Molson. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Johnny Molson أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

All About Change

1
Chris Nowinski - Protecting Athletes from Head Injuries & Preventing CTE 27:28

منذ 7 أيام27:28

التشغيل لاحقا

قوائم

إعجاب

احب

27:28

Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

منذ 4 أعوام 4:10

MP3•منزل الحلقة

Generations, defined as like-minded groups that share a birth range, don't exist.

This important information has been uncovered by research from BBH-Labs:

https://www.bbh-labs.com/puncturing-the-paradox-group-cohesion-and-the-generational-myth

If you believe "Millennials" act as a predictable group with the same values and habits, you'll be surprised to learn your belief may be flawed.

55 حلقات

#Entrepreneur #Business #Marketing #Johnny Molson #Marketing Musings

Talkin' 'Bout Those G-g-g-generations

Marketing Musings | Johnny Molson

published منذ 4 أعوام

MP3•منزل الحلقة

Generations, defined as like-minded groups that share a birth range, don't exist.

This important information has been uncovered by research from BBH-Labs:

https://www.bbh-labs.com/puncturing-the-paradox-group-cohesion-and-the-generational-myth

If you believe "Millennials" act as a predictable group with the same values and habits, you'll be surprised to learn your belief may be flawed.

55 حلقات

#Entrepreneur #Business #Marketing #Johnny Molson #Marketing Musings

所有剧集

1
Emotion in Advertising = Dollars in Biz 13:27

منذ 15 weeks13:27

13:27

A collection of interviews done this year with marketers from two continents. Each have shown how entertainment and emotion aren't just nice to have...it's something you must have in order for your ads to work harder. With commentary from: Roy H. Williams/Wizard of Ads Orlando Wood/System 1 Group Harry Beckwith/Author Matt Owens/System 1 Group Zach Atherton/Harmon Brothers…

1
2024: The Year Digital Becomes "Traditional" 4:07

منذ 35 weeks4:07

4:07

Digital advertising is fantastic, until it isn't. Unrealistic promises, mistakes, inconsistent reporting, and outright fraud plague this industry. A THIRTY YEAR OLD industry. Sort your life out, digital... you gots problems. Inside the Black Box, by Bob Hoffman: https://dl.bookfunnel.com/6kwmi0qlsq Sources for current click through rates: https://broadstreetads.com/successful-click-through-rate/ https://www.wordstream.com/blog/ws/2010/11/22/what-is-a-good-click-through-rate-for https://www.linkedin.com/pulse/evolution-banner-ads-from-44-click-through-rates-todays-umer-masood/ ISBA article on missing ad dollars: https://www.isba.org.uk/article/time-change-and-transparency-programmatic-advertising…

1
MYTH: Everyone Goes to Google First 3:49

منذ 39 weeks3:49

3:49

Sounds right...but you're wrong. Your brain is doing stuff when you don't even realize it's doing stuff.

1
(Anti)Predictions in Marketing for 2024 5:04

منذ 1 year5:04

5:04

Remember when you predicted 5G would change all of humanity? You were wrong. Maybe we should get out of the "predicting" business.

1
The Myth of Marketing Specialists | Marketing Musings 4:43

منذ 1 year4:43

4:43

Always remember: Marketing ≠ Advertising. There are certainly those who specialize in graphic design, video, or digital. But we're talking Marketing. The strategy before the tactics. If you're just thinking "advertising," you're in trouble.

1
Sales Promotions are Like Fertilizer (Helpful & Dangerous) 4:33

منذ 2 years4:33

4:33

A little bit of fertilizer is ok. Doing some sales promotions is ok. Too much fertilizer and you'll fry your lawn. Too many promotions, and you'll fry your brand. Les Binet's comments on price promotions https://www.marketingweek.com/les-binet-price-promotions-recession/ Consumer behavior information from Michelle Klotz https://insidebe.com/articles/the-dangers-of-discounting/…

1
Why I Got Fired | Marketing Musings 5:51

منذ 2 years5:51

5:51

Sometimes success isn't what it seems. Read the Nielsen article on the importance of awareness: https://www.nielsen.com/insights/2021/when-it-comes-to-brand-building-awareness-is-critical/

1
The Unfortunate Branding of Camp LeJ---e 5:48

منذ 2 years5:48

5:48

I have a funny feeling Google Bots and spam filters are diverting articles about a certain Marine Corps base in North Carolina. Hence "Kamp Lah June" is written as Camp LeJ---e. Thanks. Sign up to attend The One Year Marketing Plan here: https://wizardacademy.org/product/2023-september-the-one-year-marketing-plan/…

1
The Fundamentals that Remain | Marketing Musings 6:51

منذ 2 years6:51

6:51

Source material from: Marketing Week | Mark Ritson on What Does and Doesn't Matter in Marketing Mark Ritson | On The Contrary | APG Strategy Conference 2018

1
Marketing Predictions for 2023 (?) 5:54

منذ 2 years5:54

5:54

If somebody tells you "everything" will change this year... they're probably wrong. Wait... they're most certainly wrong Links Forbes 2018 Marketing Predictions https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/?sh=493cd46f4c91 Research on generational groups from BBH Labs https://www.bbh-labs.com/puncturing-the-paradox-group-cohesion-and-the-generational-myth Gen X has way more money than Z https://www.ncr.com/blogs/generational-marketing-to-four-consumer-generations NBCNews prediction for 2018 https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/?sh=493cd46f4c91 Smart Speakers aren't making money https://www.popsci.com/technology/amazon-alexa-lose-money/ US Census data on retail purchases: https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf…

1
Fables are Better than Facts | Marketing Musings 5:49

منذ 2 years5:49

5:49

A list of facts about your business is a dull documentary Learn why fables are your secret weapon Referenced in this podcast, Jonathon Gotchall's article: https://www.fastcompany.com/1680581/why-storytelling-is-the-ultimate-weapon

1
But What About the Rest of Us? 4:37

منذ 2 years4:37

4:37

Most people don't need what you are selling right now. So, why are you ignoring them? LinkedIn research can be found here: https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow

1
Tips for Businesses to Deal with Inflation 14:26

منذ 3 years14:26

14:26

Resources from this episode: Read Prof. Koenigsberg's article at HBR: https://hbr.org/2022/01/3-strategic-o... Meet Jamie Adamchuck from UE Coaching: https://uecoaching.com/ And frankly, they don't build 'em any better than Steve Rae: https://wizardofads.org/partner/steve... SHOW LESS

1
The Thing is Never the Thing 5:44

منذ 3 years5:44

5:44

...it's the thing IN the thing that makes it work. The media does not make the message work. The message makes the media work.

1
The PROPER Way to Advertise a Sale 7:28

منذ 3 years7:28

7:28

Research from Les Binet and Peter Field: https://ipa.co.uk/knowledge/ipa-blog/the-greatest-hits-of-binet-field/ Their book, The Long and the Short of it: https://ipa.co.uk/knowledge/publications-reports/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies/ Mark Ritson article on price promotions: https://www.marketingweek.com/ritson-era-price-promotions-over/…

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Talkin' 'Bout Those G-g-g-generations