Feature: New Book ‘Opening Weekend’ Provides Insider Perspective On Film Marketing FilmWeek podcast

المحتوى المقدم من KPCC 89.3 | Southern California Public Radio and LAist 89.3 | Southern California Public Radio. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة KPCC 89.3 | Southern California Public Radio and LAist 89.3 | Southern California Public Radio أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

FilmWeek »
Feature: New book ‘Opening Weekend’ provides insider perspective on film marketing

4d ago 19:32

MP3•منزل الحلقة

Feature: New book ‘Opening Weekend’ provides insider perspective on film marketing

Although the film industry can be quite lucrative, there are a lot of moving parts to how a film gets to be a “success” or “flop.” As it relates to building up hype for a movie, marketing teams play a huge role in growing excitement and finding ways to resonate with general audiences. A new book, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops, by longtime film marketing executive Jim Fredrick. Frederick’s career in the business has included working on the marketing team for films like Eyes Wide Shut, The Shawshank Redemption, and even the Harry Potter film franchise. So for this week’s feature, we’ll talk to Frederick about Opening Weekend and get an insider’s understanding of how marketing works within the film industry.

Jim Fredrick, studio marketing executive, and Chapman University film professor; he’s also the author of the new book Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops

423 حلقات

#Entertainment #KPCC 89.3 | Southern California Public Radio #Cinema #Film Critics