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Jon Mew - CEO of the Internet Advertising Bureau UK
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Jon Mew is CEO of the Internet Advertising Bureau UK.
The organisation represents and regulates the £23bn digital advertising industry, counting Google, Meta and Twitter among its members, with a mission to “promote transparency and build a sustainable future for online marketing.”
Jon shares how the industry is toughening its response to fraudsters – standing up for greater consumer protection, but arguing they could do more with the government’s help. He also shares how they are tackling online influencers who endorse products without revealing that they are paid, and in what ways restricting promotion of products high in fat, salt and sugar affects small business owners.
455 حلقات
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 25, 2024 20:48 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 344883817 series 2285906
Jon Mew is CEO of the Internet Advertising Bureau UK.
The organisation represents and regulates the £23bn digital advertising industry, counting Google, Meta and Twitter among its members, with a mission to “promote transparency and build a sustainable future for online marketing.”
Jon shares how the industry is toughening its response to fraudsters – standing up for greater consumer protection, but arguing they could do more with the government’s help. He also shares how they are tackling online influencers who endorse products without revealing that they are paid, and in what ways restricting promotion of products high in fat, salt and sugar affects small business owners.
455 حلقات
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1 Charlie Beckett - Journalism Professor, London School of Economics 1:00:57
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1 Steve Youngwood - Chief Executive Officer, Sesame Workshop 42:47
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1 Marc Malkin - Senior Culture & Events Editor, Variety 1:03:27
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1 Sara Goudarzi – Editor, Bulletin of the Atomic Scientists 28:00
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1 Lawrence Krauss - Theoretical physicist and cosmologist 1:07:32
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1 John Thornhill - Innovation Editor, Financial Times & Founder, Sifted 40:42
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.