How to Maximize your ROI with One Simple Step: Segmentation with Duane Dufault

Selling Saas

The episode highlights two types of segmentation: demographic segmentation and behavioral segmentation.

Demographic segmentation categorizes individuals based on common demographic information such as their role, industry, and annual revenue of their business. This type of segmentation focuses on basic characteristics that can typically be found online or through data enrichment platforms. It helps businesses understand the makeup of existing customers and allows them to prioritize certain segments in their sales funnel.

On the other hand, firmographic segmentation involves segmenting individuals based on their actions, behaviors, and interactions with a product or service. This type of segmentation goes beyond basic demographics and focuses on understanding how customers use the product, who gets the most value out of it, and who pays the most. By analyzing customer behaviors and interactions, businesses can identify their ideal customer profile and optimize their marketing strategies accordingly.

Both demographic and firmographic segmentation are important for businesses. Demographic segmentation provides a basic understanding of the customer base, while firmographic segmentation delves deeper into customer actions and preferences. By combining these two types of segmentation, businesses can gain a comprehensive understanding of their customers and prospects, prioritize their sales efforts, and optimize their marketing strategies to attract more of their ideal customers.

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