Stine Smith on Sustainable Business, setting Strategy and co-founding Good Change

Seeds

How do our choices when shopping impact the planet? Really enjoyed this conversation with Stine Smith about her entrepreneurial journey as a co-founder of Good Change which has a focus on cleaning products that are better for us and the earth.

But we start hearing about her childhood in Denmark, what she learned as a 15 year old on exchange in America, her international sales and management consulting career in Europe, America and the Middle East and how she came to Aotearoa New Zealand and started the business.

A highlight is our focussing in on doing a business with a cofounder rather than on your own and what it takes to make that work well - identifying each of your skills and trusting each other to play to those.

If you enjoy this then why not check out the 400+ other conversations on seeds www.theseeds.nz and share the show with one other person, that is how it will grow as it is just a word of mouth approach.

Website: https://www.goodchangestore.com/