8. For Lawyers: How Can You Get Hired?

SeedJura: Decoding Law

In this episode, directed primarily towards lawyers, SeedJura co-hosts Phyllis and Geneve explore marketing yourself as a lawyer, and why it's more important than you may think.

When trying to acquire new business it's important to highlight the problems in today's legal industry when it comes to marketing yourself and your firm:

• Many lawyers see marketing as a waste of time and want to focus on other aspects of the business

• Lawyers have the (mis)perception that clients know exactly what they want when hiring lawyers

• Lawyers often don't know the importance of articulating their values, roles, and status

• Proposals, pitch books, and marketing materials from law firms all look and sound the same

What are the solutions to these problems? How can you implement solutions to better your marketing material?

• Change your mentality: remember that marketing is essential to generate new business

• Recenter your marketing around your clients and their needs

• Understand the roles you play as a lawyer and ensure those roles are reflected in your marketing material

• Ensure your promotional material sets you apart from other lawyers and law firms

Next Week's Episode: For clients of lawyers: Geneve and Phyllis will discuss the legal industry.

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