Ep 613: Applovin - Is it Worth The Hype? with Jordan West

Secrets To Scaling Your Ecommerce Brand

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AppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to elevate their game.

In this episode, Jordan West gets into the evolving landscape of e-commerce advertising, with a focus on the emerging potential of AppLovin as a game-changing platform for brands looking to scale. Drawing from over a decade of experience managing millions in ad spend, Jordan shares insights on how brands are achieving high conversion rates and profitability using AppLovin's unskippable full-screen video ads. These engaging ads are embedded within mobile games, offering a high ROI and unique opportunities for incremental growth.

Listen and learn in this episode!

Key takeaways from this episode:

• AppLovin's Potential: It's becoming a significant tool for scaling e-commerce brands with notable conversion rates and profitability.
• Profitable Ad Spending: Brands report profitability with daily ad spends between $20,025 - $25,000.
• Incremental Growth: Brands using AppLovin see real incremental revenue growth, sometimes spending more than on Meta.
• Ad Format: Features unskippable full-screen video ads in mobile games, initially available only in the US.
• Requirements for Launch: Suitable for high-spending brands with a need to prepare specific creatives and install a tracking pixel.
• Scalability for Large Brands: Well-suited for large brands, with future potential for smaller budgets.
• High Creative Quality: Essential for success; engaging vertical videos required.
• Single Domain Restriction: Accounts can be linked to only one domain.
• Opportunity Amidst Meta and TikTok Challenges: Offers a growth avenue as other platforms face challenges.

Growth Plan: www.upgrowthcommerce.com/grow

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend