Marketing Communication Skills That You Need To Know | Salvatore Manzi

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Jack Chambers Ward dives into the critical nuances of internal communication with renowned communications coach Salvatore Manzi.

Salvatore shares valuable insights on the 'rule of 10 seconds' in business meetings, the importance of structure in creating genuine connections, and the method of speaking to the shared interests of your audience.

They also discuss practical tips for reducing cognitive load, including scheduling white space and using mind mapping tools like X Mind.

This conversation is essential for anyone in SEO, digital marketing, or any fast-paced tech environment looking to enhance their communication skills.

Sponsored by fatjoe:

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Follow Salvatore

• Website: https://www.salvatoremanzi.com/
• LinkedIn: https://www.linkedin.com/in/salvatorejmanzi/
• Book: https://www.clearandcompellingplaybook.com

Salvatore’s recommendations

• Mind mapping tool - X-Mind: https://xmind.app
• The Impactful Engineer Podcast: https://impactfulengineer.buzzsprout.com/

00:00 The Rule of 10 Seconds

01:28 Introduction

03:02 Sponsor: Fatjoe

04:49 Welcome Salvatore Manzi

05:21 The Importance of Communication in Tech Teams

08:59 Adapting Communication Styles

11:03 Managing Cognitive Load

18:56 Creating Inclusive Spaces for Neurodivergent Individuals

36:19 Understanding the Importance of SEO Jargon

38:14 Introducing the HIP Framework

40:20 The Power of Structure in Communication

46:07 Managing Overwhelm and Meeting Efficiency

52:00 The Art of Saying No

57:43 Metaphors and Mind Mapping

01:00:25 Recommendations

01:02:21 Conclusion and Upcoming Guests