Google & Microsoft Earnings, Query Group Report, Disney Sitelink Hack, Reviews Disappearing & Ranking Volatility

Search Engine Roundtable Podcast

This week, we covered more Google Search ranking volatility mid-week. Google Search Console launched query groups reports. Disney’s sitelinks in Google Search seemed to have been hacked. Google reminded us about case sensitivity with URLs in Google Search. John Mueller spoke about the best content management system for SEO. Robby Stein from Google spoke about doing SEO for AI Mode. Google rolled out early access to Gemini for your home voice assistant. Google reviews started to go missing and we don’t know why. Google Business Profiles is testing a way to schedule Google Posts. Google Business Profiles expanded the What’s Happening feature. Google Ads has campaign-level audience exclusions for PMax. Google Ads has a new investment strategy recommendation page. Google is launching Merchant Center for agencies. Google Merchant Center Next added new promotion analytics and a new preferred audience for promotion restrictions. A judge did not rule in favor of Google in the ad tech monopoly case. Google made over $100 billion in revenue according to its earnings report and Microsoft had a great quarter too. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video is sponsored by Semrush. Did you know Semrush launched Semrush One. This new solution unites traditional SEO and AI Search into a single offering to help brands measure and grow performance across virtually every search – from Google to AI discovery engines, including ChatGPT, Gemini, Perplexity, and other major large language models (LLMs).

0:00 - Introduction

0:54 - Google Search Ranking Volatility Around October 28th

1:19 - Query Groups Report Comes To Google Search Console Insights

2:09 - Disney Google Sitelinks Blackhat SEO Hack Still Live

2:42 - Reminder: Google On Case Sensitivity For URLs

3:35 - Google's John Mueller On Best CMSs For SEO

3:56 - Google's Robby Stein On SEO For AI Mode & AI Overviews

4:31 - Google Rolls Out Early Access To Gemini For Home Voice Assistant

4:50 - Reviews Disappearing Within Google - Google Fixing

5:22 - Schedule Google Posts In Google Business Profiles Tests

5:51 - Google Business Profiles What's Happening Feature Expands

6:12 - Google Ads Campaign Level Audience Exclusions To Performance Max

6:36 - Google Ads New Investment Strategy Recommendation Page

7:03 - Google: Google Ads Not Going Away With AI Mode As The Future

7:30 - Google Launching Merchant Center For Agencies

7:48 - Google Merchant Center Next Adds Promotion Analytics

8:12 - Google Merchant Center Preferred Audience For Promotions Restrictions

8:34 - Ad Tech Monopoly: Judge Rules Google Can't Relitigate Core Antitrust Facts

9:10 - Google Ad Revenue Up 13% & Bing Ads Revenue Up 16%

9:56 - Conclusion