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EP. 80 - Unlocking YOUR Website Traffic Potential with Adam Robinson of Retention and RB2B | Scrappy Playbooks
Manage episode 437940922 series 3597488
In this episode, host Mason Cosby is joined by Adam Robinson, CEO of Retention and RB2B, to discuss practical playbooks for using RB2B to de-anonymize website traffic and convert leads.
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Best Moments:
(01:41) Adam Robinson explains what RB2B is — person-level website visitor identity for US web traffic
(03:05) Adam confirms the effectiveness of RB2B by sharing an experience from an earlier call
(05:25) Adam advises narrowing down website visitors to the ICP and doing 1-to-1 outreach through channels like email, LinkedIn, or phone
(08:17) Adam suggests acting quickly (within 24 hours) as intent decays exponentially
(10:41) Adam emphasizes the importance of acting quickly and using the same outreach methods as with regular leads
(12:07) Adam discusses variations of the RB2B playbook, such as using thought leadership ads, newsletters, or integrating with tools like Clay
(17:55) Adam addresses potential roadblocks (GDPR concerns and misconceptions about compliance)
(23:25) Adam highlights the importance of providing detailed playbooks to help people implement RB2B successfully
==========================================================================================
Guest Bio:
Adam Robinson is the CEO of Retention and RB2B, a company that provides person-level website visitor identity for US traffic, allowing businesses to de-anonymize their website visitors and convert them into leads.
101 حلقات
Manage episode 437940922 series 3597488
In this episode, host Mason Cosby is joined by Adam Robinson, CEO of Retention and RB2B, to discuss practical playbooks for using RB2B to de-anonymize website traffic and convert leads.
========================================================================================
Best Moments:
(01:41) Adam Robinson explains what RB2B is — person-level website visitor identity for US web traffic
(03:05) Adam confirms the effectiveness of RB2B by sharing an experience from an earlier call
(05:25) Adam advises narrowing down website visitors to the ICP and doing 1-to-1 outreach through channels like email, LinkedIn, or phone
(08:17) Adam suggests acting quickly (within 24 hours) as intent decays exponentially
(10:41) Adam emphasizes the importance of acting quickly and using the same outreach methods as with regular leads
(12:07) Adam discusses variations of the RB2B playbook, such as using thought leadership ads, newsletters, or integrating with tools like Clay
(17:55) Adam addresses potential roadblocks (GDPR concerns and misconceptions about compliance)
(23:25) Adam highlights the importance of providing detailed playbooks to help people implement RB2B successfully
==========================================================================================
Guest Bio:
Adam Robinson is the CEO of Retention and RB2B, a company that provides person-level website visitor identity for US traffic, allowing businesses to de-anonymize their website visitors and convert them into leads.
101 حلقات
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